What is Facebook Creator Studio?

What is Facebook Creator Studio?

Social media marketing just became that much easier! Facebook Creator Studio is the latest update for businesses using social media to grow their brand.

A brand new tool designed to help business page owners using Facebook and Instagram, it replaces the existing Facebook Publishing Tools, Facebook Ad Manager and Facebook Pages App. In other words, everything to do with your Facebook content can now be managed from one place!

How is it different from existing management tools?

The tools used to manage your business’ Facebook page have historically been split into several different places, accessed via the usual desktop Facebook site or the app. There has never before been one single point of management for all of a business’ content across both Facebook and Instagram. However with this new development, now you can manage all of your Facebook and Instagram content – including ads – in the same place!

The introduction of Facebook Creator Studio brings far more ease and consistency to the management your social media marketing. No matter the size or type of your company, it offers the same opportunity for small business growth as it does to a large corporation – although they may not quite be matched in terms of advertising budget.

Creator Studio combines, aligns and simplifies Facebook page content management tools for you and your business.

What can Creator Studio do for video content?


Gone are the days when video content was considered a ‘nice to have’ marketing perk for big businesses who splashed cash on professional production. Facebook Creator Studio has moved with the times, making it easier than ever for businesses to manage their videos with the Creator Studio Content Library. This acts as a central video storage location, allowing page owners to upload and schedule videos across any of their business pages. Multiple videos can also be uploaded at the same time and can be used in posts and page Stories, both on Facebook and Instagram.

What insights does Creator Studio offer?

Facebook Creator Studio amalgamates all insights from both a business’ Facebook and Instagram pages, as well as allowing the user to see them separately. Insights available on Facebook Creator Studio include, although are not limited to:

Performance:
The views, likes, reactions, comments and overall engagement on all content across pages and cross-posted.

Audience:
Insights into the audience who are viewing a page’s content – their age demographics, locations, languages spoken and read, and the interests they hold and engage with on Facebook and Instagram.

Loyalty:
Track the consumer behaviour of the audience viewing and engaging with your content, including their following habits, viewing and re-watching, what they engage with the most, and how often they return to engage with your content.

Earnings:
Track the monetisation and income of content – such as videos with ad breaks.

Will it help me monetise my content?

Any business looking to monetise their content across social media – either directly through advertising or even indirectly through other purchase behaviour – is able to explore new ways of doing this through Facebook Creator Studio.

This includes ad breaks in video content (similar to YouTube), brand collaboration opportunities and community partner pay-outs. For the first time, larger businesses are able to target, communicate and negotiate with smaller brands to work with them and advertise alongside them without having to fork out for hefty agency fees. This is uncharted territory by any standalone social media network, only done previously by specific brand advertising agencies and businesses.

All income and monetisation through Facebook and Instagram can be held and managed in one place within Facebook Creator Studio, allowing for flexible monetisation and a diversification of income within a portfolio.

Does my small business need Creator Studio?

Yes! But if you don’t start using it soon, Facebook will move you over to Creator Studio from regular management anyway.

There is also a handy free app for use as an on-the-go management tool. It allows you to respond to queries and messages, oversee your monetisation and income, and manage your scheduled and published posts right from your mobile! You can do this without having to switch between apps or wait to access a computer to use the desktop website.

Facebook Creator Studio has some fantastic functionality already, and there’s undoubtedly more to come as updates are released. If you haven’t checked it out yet, we definitely suggest taking a look!

How can we help?

If you need help with managing your Facebook and Instagram pages, Neoseven can do this for you! We manage our clients’ social media pages; creating content, collecting data, and providing analysis as to how this can be improved. We’ll put together a report for you detailing which posts are performing well, which networks are proving most popular, and how you could potentially monetise this further.

Contact us today to see how we can help you make the most of your social media!

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