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Entries by olando

How To Take The Heavy Lifting Out Of Content Creation

By Heather Townsend   You’ve done it. I’ve done it. We’ve all sat there looking at a blank page wondering what to write or say. But we also know that our bills are paid by being high profile and ‘present’ in our marketplace. But how do you find the inspiration and time to continually turn […]

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Why is sustainable marketing important now more than ever?

What is sustainable marketing? Sustainability is about continuity, adopting behaviours and practises to ensure that the planet is inhabitable, and resources are available for future generations. In much the same way, sustainable marketing is about longevity, swapping short-term gain for long-term success. 33% of consumers see brands as responsible for the environment Sustainable marketing involves […]

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The importance of communicating with your audience

  A clear communication and content strategy can seem daunting, but it doesn’t need to. Everyone knows that content is king. But with the sheer amount of it available to us today, it can be overwhelming. For content to remain as royalty, it needs to be concise, crisp and cleverly crafted. When a new client […]

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Why is brand identity important?

In this ever evolving world of choice, products and services are becoming less unique. Brands therefore need to find innovative ways to connect with consumers on an emotional level. How do you create irreplaceable, life-long relationships and get people to take a journey with your business moving from prospects to advocates? Some may say great […]

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