By Heather Townsend You’ve done it. I’ve done it. We’ve all sat there looking at a blank page wondering what to write or say. But we also know that our bills are paid by being high profile and ‘present’ in our marketplace. But how do you find the inspiration and time to continually turn […]
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Understand the benefits of social media and how it can help your business grow. Everyone uses social media for different reasons – Some people are just nosey; they never like, swipe, comment or share but they are on every social network. Others use social media as an outlet to showcase creativity, express opinions, beliefs and […]
What is sustainable marketing? Sustainability is about continuity, adopting behaviours and practises to ensure that the planet is inhabitable, and resources are available for future generations. In much the same way, sustainable marketing is about longevity, swapping short-term gain for long-term success. 33% of consumers see brands as responsible for the environment Sustainable marketing involves […]
A clear communication and content strategy can seem daunting, but it doesn’t need to. Everyone knows that content is king. But with the sheer amount of it available to us today, it can be overwhelming. For content to remain as royalty, it needs to be concise, crisp and cleverly crafted. When a new client […]
In this ever evolving world of choice, products and services are becoming less unique. Brands therefore need to find innovative ways to connect with consumers on an emotional level. How do you create irreplaceable, life-long relationships and get people to take a journey with your business moving from prospects to advocates? Some may say great […]