Content Design & Strategy
We love getting our creative juices flowing, but before we get designing we go through a discovery phase. Getting to know your brand, identifying the problems you are trying to solve, the brand identity, tone of voice and how best to connect the two. It is a journey that reveals your key audiences their needs, wants and media preferences, how your competitors present themselves and find the gap that you fill.
At this stage the creative brief may have been modified based on what we discovered. Regardless of what the design is being created for we always take three different creative routes to provide you with options. Sometimes we may be requested to make some tweaks, others we have a clear winning design. When you have selected the route you want to develop on, we move on to the next stage.
Now that we have sign off we can create the final artwork in the required formats for print or digital presentation. We then package up and supply you with all designed assets so you or your team can implement or the neoseven marketing team implements depending on our contract.
We always recommend to clients who don’t have one, that we create a Brand Guidelines Kits. This is to help define a set of rules for a unified brand identity and connecting the different elements within your brand. It includes, company logo, define the colour palette, typography, image bank, brand communications templates and stationery suite.