Brand Strategy Development


Picture this: Let’s say you’ve come to the difficult realisation that quite frankly your brand lacks a bit of consistency. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do…don’t panic

Before you get all hung up on what shade of green to use for your logo or what tone you’re going to use when engaging with people on Twitter, you need to step back and take a look at the big picture. Our brand strategy development programme follows a 6 stage process to help you identify your brand identity, values and position.

This is our approach:

  • Purpose

    Understanding your brand purpose is necessary to define your brand positioning and serves as a differentiator between you and your competition. Your purpose can be viewed in two ways, Functional and Intentional. For example The purpose is to make money – Functional. Focusing on success as it relates to the ability to make money – Intentional.

  • Consistency

    In order to give your brand a platform to shine you need to be sure that all your messaging is cohesive. Ultimately, consistency will contribute to recognition of your brand which will build customer loyalty.

  • Emotion

    Consumers are not always rational beings, and usually have an innate desire to build relationships and feel connected. So we focus on finding ways to connect with your customers on a deeper more emotional level through your branding. Let’s put it into perspective – someone pays £2500 for a Tag Heuer watch rather than buying a cheaper and well-made watch…why? There is a voice fuelled by emotion telling them to buy from a brand they know and love.

  • Flexibility

    It’s surprising but yes, it is possible to remain consistent and be flexible at the same time. Consistency relates to your brand while flexibility enables you to make adjustments to keep aligned with customer needs

  • Loyalty

    Let’s face it, we all want our customers to be happy, keep buying from us and recommend our brand to their family, friends and strangers. Cultivating loyalty from your customers will yield more returning customers, result in more profit for the business, which is why it is central to our brand strategy development programme.

Even though you may sell similar products and services to other businesses, your brand is unique to you and that is something the competitor can’t do as well as you do.

  • Brand Identity

  • Brand Values

  • Brand Position

  • Brand Perception

  • Brand Promise

  • Tone Of Voice