Digital Marketing Strategy


Picture this: You recognise that digital marketing is a fantastic way to reach a larger percent of your target audience, with much lower set up and maintenance costs than ‘traditional’ media. But, with the digital landscape constantly evolving driven by new digital technologies, it’s sometimes difficult to keep on top of it all.

Consumers today are very tech-savvy, on the move with constantly changing needs and wants. In this complex digital environment building brand awareness, increasing customer engagement and converting leads into sales requires a data-driven digital marketing strategy.

This is our approach:

  • Golden Circle

    The foundation of a solid digital marketing strategy is defining the motivation behind the business. Why does the business exist? Who is your ideal customer (your golden circle)? How will your products and services help your audience solve their problems? What are you offering to your audience that is different or better than the competition? Answering these questions will help craft your brand message.

  • Buyer Personas

    Research has shown that creating your buyer personas can help make your digital presence two to five times more effective and easier to use by your audience. This is purely because you know exactly who you are talking to and can tailor your marketing communications to better engage with them. Once we have done this we are ready to start planning your content.

  • Content Creation

    This is where it gets really exciting, we are effectively creating a strategy within a strategy. We will begin curating content designed to speak directly to your audience on different levels. Also key to the success of you content strategy is the platforms to use for maximum reach and impact. Whether it be brand building and awareness, lead generation or to drive traffic back to you website each piece of content has its part to play.

  • Your Resources

    You now have a digital marketing strategy which includes a content marketing plan and your foundation is laid. Now having the right people to implement your strategy is as important as the strategy itself. Ensuring you have the right skillset to help achieve your goals will ensure a greater level of success.

  • Measuring Results

    In the digital world there is no shortage of data. Integrating your digital marketing channels with your CRM system or measurement too will let you know what’s working and what’s not. Then we can refine the marketing tactics that are not working for better results.

Developing a successful digital marketing strategy takes time and a robust understanding of the digital landscape. However investing in this will help achieve your business objectives and better ROI.