Digital Marketing Strategy
The foundation of a solid digital marketing strategy is defining the motivation behind the business. Why does the business exist? Who is your ideal customer (your golden circle)? How will your products and services help your audience solve their problems? What are you offering to your audience that is different or better than the competition? Answering these questions will help craft your brand message.
Research has shown that creating your buyer personas can help make your digital presence two to five times more effective and easier to use by your audience. This is purely because you know exactly who you are talking to and can tailor your marketing communications to better engage with them. Once we have done this we are ready to start planning your content.
This is where it gets really exciting, we are effectively creating a strategy within a strategy. We will begin curating content designed to speak directly to your audience on different levels. Also key to the success of you content strategy is the platforms to use for maximum reach and impact. Whether it be brand building and awareness, lead generation or to drive traffic back to you website each piece of content has its part to play.
You now have a digital marketing strategy which includes a content marketing plan and your foundation is laid. Now having the right people to implement your strategy is as important as the strategy itself. Ensuring you have the right skillset to help achieve your goals will ensure a greater level of success.
In the digital world there is no shortage of data. Integrating your digital marketing channels with your CRM system or measurement too will let you know what’s working and what’s not. Then we can refine the marketing tactics that are not working for better results.