Outlining their KPIs and measurable objectives
We started with the basics and aligned their overall strategy with their business goals, identifying the route to success and outlining their KPIs and measurable objectives. Once defining their audience in order to target their ideal customer, we researched the industry to correctly position Cignella in the market compared their competition. From here we were able to establish the essential marketing tactics they required to reach their objectives.
Content design
Our team redesigned Cignella’s website using new photography of the resort, adding enticing travel blogs and webpage content designed to boost SEO. We then registered the resort with the likes of Booking.com Air BnB, Secret Escapes and more to create buzz around the hotel online.
Implement social media strategy
Cignella’s social channels were then relaunched, creating consistency with profile pictures, Instagram highlights, cover photos and bios. Following a social media strategy created in line with their objectives, we produced a steady stream of high-value social media content, aimed to encourage interaction, engagement and most importantly: traffic to the website.
Launch social media campaigns
We then launched social media advertising campaigns marketing promotional content such as offers, packages and competitions. Cignella’s ideal customer base were targeted specifically to maximise conversions, retargeting those who had already displayed interest to drive sales even further.
In line with this advertising strategy we created regular email campaigns encouraging old and new customers alike to book the same promotional content in addition to travel newsletters and blogs. This was done in parallel to website updates, creating landing pages, discount countdowns and packages designed to maximise conversions and direct bookings.
