Social Media Launch for Envirobuild Consulting

neoseven case study

120

Increase in LinkedIn connections in 2 months

500%

Average engagement rate

63%

Increase in traffic

Challenge/brief
We were tasked with helping start-up recruitment consultancy Envirobuild Consulting launch their social media platforms online, as well as to establish the brand’s presence within the social community.
Measurable objectives: grow social connections (specifically on LinkedIn), drive traffic to their website and increase brand awareness.
Strategy
Once gaining an understanding about their overall goals and what they wished to achieve through social media, we worked with them to establish who their ideal audiences were. This allowed us to pinpoint which social channels would work best for them, concluding that LinkedIn and Twitter were ideal for targeting clients and white-collar candidates, compared to Facebook for targeting more blue-collar candidates.
We then went on to create social media post templates for them. These demonstrated the following:
- Which types of content that should be posted across each channel to optimise interaction and connections
- How to write compelling and provocative social copy
- The correct use of call to actions (CTAs) to drive website traffic
- How to curate content to get the ball rolling on industry thought-leadership
- How to create branded imagery for each channel
Results
As a result of carrying out our strategy, Envirobuild’s LinkedIn connections have grown to over 120 in the first two months of the channels launch, successfully establishing their presence within the social community.
Within this time, they have additionally seen a combined growth of over 30,500 impressions and an average engagement rate of over 500%. They have also seen website traffic grow to X across the board.