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What is Facebook Creator Studio?

Social media marketing just became that much easier! Facebook Creator Studio is the latest update for businesses using social media to grow their brand.

A brand new tool designed to help business page owners using Facebook and Instagram, it replaces the existing Facebook Publishing Tools, Facebook Ad Manager and Facebook Pages App. In other words, everything to do with your Facebook content can now be managed from one place!

How is it different from existing management tools?

The tools used to manage your business’ Facebook page have historically been split into several different places, accessed via the usual desktop Facebook site or the app. There has never before been one single point of management for all of a business’ content across both Facebook and Instagram. However with this new development, now you can manage all of your Facebook and Instagram content – including ads – in the same place!

The introduction of Facebook Creator Studio brings far more ease and consistency to the management your social media marketing. No matter the size or type of your company, it offers the same opportunity for small business growth as it does to a large corporation – although they may not quite be matched in terms of advertising budget.

Creator Studio combines, aligns and simplifies Facebook page content management tools for you and your business.

What can Creator Studio do for video content?


Gone are the days when video content was considered a ‘nice to have’ marketing perk for big businesses who splashed cash on professional production. Facebook Creator Studio has moved with the times, making it easier than ever for businesses to manage their videos with the Creator Studio Content Library. This acts as a central video storage location, allowing page owners to upload and schedule videos across any of their business pages. Multiple videos can also be uploaded at the same time and can be used in posts and page Stories, both on Facebook and Instagram.

What insights does Creator Studio offer?

Facebook Creator Studio amalgamates all insights from both a business’ Facebook and Instagram pages, as well as allowing the user to see them separately. Insights available on Facebook Creator Studio include, although are not limited to:

Performance:
The views, likes, reactions, comments and overall engagement on all content across pages and cross-posted.

Audience:
Insights into the audience who are viewing a page’s content – their age demographics, locations, languages spoken and read, and the interests they hold and engage with on Facebook and Instagram.

Loyalty:
Track the consumer behaviour of the audience viewing and engaging with your content, including their following habits, viewing and re-watching, what they engage with the most, and how often they return to engage with your content.

Earnings:
Track the monetisation and income of content – such as videos with ad breaks.

Will it help me monetise my content?

Any business looking to monetise their content across social media – either directly through advertising or even indirectly through other purchase behaviour – is able to explore new ways of doing this through Facebook Creator Studio.

This includes ad breaks in video content (similar to YouTube), brand collaboration opportunities and community partner pay-outs. For the first time, larger businesses are able to target, communicate and negotiate with smaller brands to work with them and advertise alongside them without having to fork out for hefty agency fees. This is uncharted territory by any standalone social media network, only done previously by specific brand advertising agencies and businesses.

All income and monetisation through Facebook and Instagram can be held and managed in one place within Facebook Creator Studio, allowing for flexible monetisation and a diversification of income within a portfolio.

Does my small business need Creator Studio?

Yes! But if you don’t start using it soon, Facebook will move you over to Creator Studio from regular management anyway.

There is also a handy free app for use as an on-the-go management tool. It allows you to respond to queries and messages, oversee your monetisation and income, and manage your scheduled and published posts right from your mobile! You can do this without having to switch between apps or wait to access a computer to use the desktop website.

Facebook Creator Studio has some fantastic functionality already, and there’s undoubtedly more to come as updates are released. If you haven’t checked it out yet, we definitely suggest taking a look!

How can we help?

If you need help with managing your Facebook and Instagram pages, Neoseven can do this for you! We manage our clients’ social media pages; creating content, collecting data, and providing analysis as to how this can be improved. We’ll put together a report for you detailing which posts are performing well, which networks are proving most popular, and how you could potentially monetise this further.

Contact us today to see how we can help you make the most of your social media!

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How To Take The Heavy Lifting Out Of Content Creation

By Heather Townsend

 

You’ve done it. I’ve done it. We’ve all sat there looking at a blank page wondering what to write or say. But we also know that our bills are paid by being high profile and ‘present’ in our marketplace. But how do you find the inspiration and time to continually turn up with something to say? Read on to find out to make the most out of your content, regardless of how much time you have to spend on content creation.

Work to a plan

Our brains are the most energy-hungry organs in our body. This means that they are always looking for ways to conserve energy. Taking decisions means burning energy. So, our brains naturally want to reduce the number of decisions we take in a day. Try to make too many decisions in one go and your brain will start to resist taking another decision. This is where the power of a plan comes in. Having a content plan equates to fewer decisions needing to be taken. Therefore, more of a chance that your plan gets executed. Yes, talking about planning is probably not the nugget of advice you were hoping to get from this article. But, having a content schedule laid out with ideas for what to post and in what medium, really does make it much easier to create your content.

Know your audience


When it comes to people’s content it is often bland and ‘vanilla’. Whereas, you know that if you are going to stand out you need to be the equivalent of a knickerbocker glory. All too often our content reverts back to plain old vanilla flavour because we just don’t know our audience in enough detail. Just as having a plan cuts down the amount of decisions we need to make, so does knowing your audience. Because, after all, if you know the top things your audience really wants to view, listen to or read, deciding what content to create for them becomes so much easier.

If you don’t have the time or inclination to spend time interviewing your ideal audience, then go back and look at your content. What content did they engage with? What content has had the most hits, views or shares? This is a big clue that this is probably the content your audience most wants you to create more of.

Jot down ideas when inspiration hits

Do you find that your best ideas for content just hit you at random times? Rather than when you are sitting down trying to think about ideas for future content. If so, you are human like the rest of us. Don’t waste these bolts from the blue. Capture them when they strike so that over time you create a list of possible ideas for content. Then when you are planning your next three months of content, you’ve already got lots of great ideas to choose from.

If you have been a bit low on inspiration for good content, remember that ideas for great content are literally all around you. For example:

  • Conversations with clients and customers
  • Questions you receive from your staff, customers or clients
  • Your competitors’ content, particularly their regular email newsletters or ‘tips’. (Just don’t copy their stuff.)
  • Surfing your audience’s preferred social media platform
  • When things have gone very wrong or very right for you. (Think about how popular blooper reels are!)
  • Your sales reports, or reports on the state of your sector. For example: “What’s hot this month?”
  • Funny or poignant moments or stories from your personal life. For example: “What happened next when my teenage son photobombed my recorded interview…”

Reuse-reuse-reuse

Too often we fall into the trap of trying to always create new content. Firstly, from an SEO point of view, your best ‘search engine friendly’ content should be continually updated every 3-9 months if it is to maintain its high ranking. But, it’s not just about updating existing content, it’s about really making your content ideas earn their keep. And this is where repurposing your content can save you hours and hours of time.

For example, let’s suppose you deliver an online event, e.g. a webinar. There is a myriad of different ways this content can be repurposed. For example:

  1. The recording stripped out for a podcast
  2. The recording split up into videos for YouTube and social media
  3. The recording used as a lead magnet
  4. The audio transcription used as the basis for a series of articles.
  5. The slides from the webinar added to slideshare or used on social media
  6. The questions you get asked in the webinar can be used to prompt separate articles and/or social media updates

Once again, it’s the ‘p’ word again; planning. With a well-thought-out strategy, you can plan out exactly how you will repurpose each piece of original content you produce. A monthly webinar done well, should deliver 1-2 months of great content, before and after the webinar.

In summary:

If you want to take the heavy lifting out of content creation, start with knowing your audience. Then plan your content in advance. And if inspiration strikes, add this to your content plan.

Author Credit

Heather Townsend is the author of The Go-To Expert. For more doses of inspiration, follow her on LinkedIn

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Social Media Data Wars: Companies vs. Governments

With more and more users signing on each day, social media platforms are playing an important role in the new battle concerning the control of data. They are able to hold data on their users that not only affects privacy laws, but could fundamentally affect democracy and the way it operates. This has given them an increasing amount of political power on the world stage – much to the dismay of our governments. But how does this affect us?

 

How do social media platforms control our data?

Social media data on phone

Social media companies such as Facebook, Twitter and Instagram are able to track users’ phone usage, location, and build up a profile of its customer, helping them target advertisements towards users at the time they are most likely to engage with them. This is obviously great for businesses who use the data to increase their reach, followers, website traffic and revenue. It’s also brilliant for users, with 91% of consumers saying they’re more likely to shop with brands who provide relevant offers and recommendations through targeted ads. But despite the benefits, this data can be also be used to build up a view of user’s information by social media companies, both personal and political.

The Cambridge Analytica scandal was an example of such a data breach, where 87 million Facebook users’ personal data was harvested through a third-party app. This data was used to target political advertisements, potentially contributing to voter decisions made in the US Presidential election and the Brexit vote. This shows exactly why governments across the globe have been concerned about the power of social media companies, as these kind of data breaches can be used to affect the democratic decisions of voters.

 

TikTok and China

TikTok on phone

As the potential political power of social media companies grow, the concern of governments also does hand in hand. This applies not just to data breaches, but some countries are worried about these companies working too closely with their governments.

As a Chinese app, there has been scepticism globally about the nature of TikTok’s relationship with the Chinese government. The app has been growing its user base, so some other governments are showing concerns about how they handle their data and whether this could be passed onto China. Along with security concerns about Huawei, who have recently been removed from the UK’s 5G network, Chinese technology companies are having to fight to prove their independence from their government. Despite this, governments are still concerned about TikTok, with India banning them and 38 other Chinese apps, and other countries like Australia and the US also considering a similar ban.

 

TikTok does seems like it is fighting back against the government however, with its recent exit from Hong Kong looking like an attempt at removing association with them. This happened after China introduced a new security law in Hong Kong, restricting the freedom of speech and potentially having a knock-on effect on the governance of social media. The law can even give police the power to seize the servers of any platform that refuses to take down a social media post, so it’s no surprise that TikTok is leaving the area.

Other social media platforms can also be seen to fight back against governments including Facebook, Twitter, and LinkedIn, who have said that they will ‘pause’ any requests for data information from governments whilst they review their legal position on the matter.

Despite this, it would be wrong to paint a picture of social media companies continuously fighting against their governments and legitimate data laws. Facebook typically works with law enforcement, although their current ‘pause’ does affect all of the network’s platforms, including Instagram and WhatsApp.

 

The economic importance of social media advertising

social media on phone and laptop

One thing to remember however, is how important social media advertising is to both the global economy and the revenue of social media companies. With COVID-19 driving most businesses online, far more business is being conducted through social media than ever before. So, although governments are concerned about the power that this data gives social media companies, it seems unlikely that these companies would use this data irresponsibly, provoking data laws that may affect the high revenue they collect from advertising.

Similarly, with the growing importance on e-commerce and social media advertising, world governments are now relying on the economic prosperity that social media marketing will bring in the wake of COVID-19. This means that even if they don’t like the power that social media companies have from gathering data, they are now beginning to rely on them to use that data to fund their economies.

Given the stalemate between the two, social media companies should continue to act with integrity by protecting user data, and governments should implement effective regulations protecting this data whilst allowing these platforms to prosper. As a result, at Neoseven we believe that the positive economic effect social media has for businesses during these difficult times means that we should all continue to make the most of their services by advertising and purchasing online.

 

If you would like some advice on how to go about social media advertising, or maybe don’t know where to start, pop us an email or send us a message here.

 

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